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Other editions. Enlarge cover. Error rating book. Refresh and try again. Open Preview See a Problem? Details if other :. Thanks for telling us about the problem. Return to Book Page. Preview — Arsenal by Alex Fynn. Kevin Whitcher. It also analyses what needs to be done to ensure Arsenal continue to compete at football's top-table. Get A Copy. Kindle Edition , pages. More Details Original Title. Other Editions Friend Reviews. To see what your friends thought of this book, please sign up.
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More filters. Sort order. A fascinating look at the evolution of the business of professional football in England. That this book relates to MY team is essential, whilst it is an interesting read on its own I don't think I am bipartisan enough to have found pleasure in reading about the successes of rival clubs. The fact that it was Arsenal and Arsene Wenger at the forefront of the evolution of football as product leaves me justifiably proud. Alex Flynn is a media and marketing consultant for professional sports teams, spe A fascinating look at the evolution of the business of professional football in England.
Alex Flynn is a media and marketing consultant for professional sports teams, specialising in football, with the help of Arsenal fan and Gooner fanzine editor Kevin Whitcher he has produced an analysis of the past twenty years of business and to a lesser extent football dealings at the club with something of an insiders knowledge.
What they achieve is a behind the scenes look at the boardroom shenanigans, the differing of opinions on what made the best business sense versus the best sense footballistically speaking to coin an Arsene Wengerism and the mistakes made along the way to becoming a "modern superclub. Personally I would have been quite happy if the focus had solely been on the business aspects or a biography of Wenger that lightly touched on his influence in the business sphere but instead it all gets a bit muddled and disjointed, not really providing enough detail on either subject to leave me deeply satisfied.
A worthwhile read for those interested in the club, the man, the sport and sports business however; just don't expect your world to be changed by it. View 2 comments. Jan 18, Ian R. I thought this was an amazing take on the modernization of Arsenal Football Club. I am glad I read Fever Pitch previously to get more of a traditional view on the club.
Arsene Wenger is a visionary: so much so that clubs and managers around the world try to emulate his tactics, his dietary techniques, and his prudent financial ways.
Now, those who know what they are talking about can mention Arsenal have been trophyless over the past 6 years. It's true, but more than the trophies, Arsenal has in I thought this was an amazing take on the modernization of Arsenal Football Club. It's true, but more than the trophies, Arsenal has instituted a culture, a footballing way of life, that truly transcends. It has been done without plunging into debt buying superstar players either, which in my opinion, will win out in the long run.
Great book about a very interesting man and club. Glory to the Arsenal! An insightful read for those who doubt - or are beginning to doubt - Arsene's intentions. Briefly discusses Arsenal's history before Arsene Wenger's appointment as manager before dealing heavily with Arsene's reign, focusing especially on the troubles that accompanied the club while moving from Highbury to Emirates Stadium. That being said, with Arsene An insightful read for those who doubt - or are beginning to doubt - Arsene's intentions.
That being said, with Arsene still at the club, the book feels utterly incomplete. There's still more story to be told. Oct 23, Steve. Let me share with you a brief insight into the thinking of an Arsenal supporter.
Under ten minutes to go, we were 3. IF we win!! And you know what? I knew exactly what he meant. Anyway, the book! Brilliant, fascinating. The book is about how that leap was envisaged and how that vision was realised in 15 years and it begins just before the arrival of Arsene Wenger in Arsene Wenger and his revolutionary ways.
The players were about to be dragged kicking and screaming into a new world. Well, they were about to have their beer taken off them anyway. Out went the fish and chips as well seriously.
In came healthy living and training. In came attention to detail, speed, technique and goals, sometimes more than 1 a game!
In too came Patrick Vierra and Nicolas Anelka. The book logs the arrivals and departures well. At the time questions were beginning to be asked and the answers to these questions would help to shape a blueprint that would change the club in every way. The questions were football questions. How do we win the league? The answers no, mostly… led to AFC becoming the biggest property developer in Islington, as plans, budgets and building debts came into place that would advance the club super structure but curtail on-field expenditure for a decade.
The success of the project, so well told in this book, will be seen in years to come but is already apparent in the Emirates stadium itself and the teams continued presence in the PL top 4 and the CL which is testament to AW ability to succeed within the construction periods constraints.
But these are smart, ambitious people, they aim high and 4th wasn't what all this was about. You also get the impression, the very strong impression, that despite the board manoeuvrings- which is very well represented in the book-they all love the club and respect the game….. Fanciful stuff, you say?
View all 3 comments. To become a super football club in the modern era,one must have a playing philosophy, one must qualify in THE elite club competition every year, win trophies, and become self-sustainable. That my folks, is the Arsenal and Arsene Wenger way of managing a football club. Arsenal plays attacking football playing philosophy , has been in the UEFA Champions League Elite Club Competition for 14 straight seasons since Arsene Wenger took over in , won 4 FA Cups, 3 Premier League titles One of which To become a super football club in the modern era,one must have a playing philosophy, one must qualify in THE elite club competition every year, win trophies, and become self-sustainable.
Arsenal plays attacking football playing philosophy , has been in the UEFA Champions League Elite Club Competition for 14 straight seasons since Arsene Wenger took over in , won 4 FA Cups, 3 Premier League titles One of which came in a season without a defeat , but still operate on a shoestring budget.
This book gives us a sneak peek of what was going on at Arsenal from the start of Arsene Wenger's tenure as manager up to the this day. It features Wenger in his personal moments, the politics behind the board room, the rise and fall of David Dein, the realization of what was improbable the construction of Ashburton Grove aka Emirates Stadium , and the Arsenal Youth Project.
The books was written as if informing Arsenal fans what was going on the in board rooms of Highbury House, the training ground at London Colney, and the Grove itself. Every Arsenal fan should read this one before having their opinion in the club's policies and politics.
Oct 23, Mike rated it really liked it. A must-read for any Arsenal supporter. Well researched and written, this updated history of the Arsenal is particularly useful for its recap of recent years, up to and including the entrance of American Stan Kroenke as majority owner. The author is quite sympathetic to Arsene Wenger but acknowledges the disapproval he has gained from the fanbase during the current trophy drought. Explains well the extra-football business decisions that have colored the on-pitch performance of the team since its A must-read for any Arsenal supporter.
Explains well the extra-football business decisions that have colored the on-pitch performance of the team since its move to the Emirates. Overall an even-handed and enlightening look at one of the few teams striving to win "the right way" in European soccer. Jan 16, Tom rated it it was amazing. Great insight, I wish I had read this book a few years ago. The imposed austerity wasn't necessary in the end. I'm so fascinated by the young guns in the emirates era and how the team never fulfilled all the promise it showed in the late 00s.
Arsenal: The Making of a Modern Super-Club
This is the third edition of this best-selling book and has been completely updated and revised to take into account the changes at Arsenal both on and off the pitch. The five new chapters look at the Kroenke takeover and analyse what Wenger and Arsenal need to do to compete with the increased competition from mega-rich clubs and prevent Arsenal from falling out of the Elite group at the top of the Premier League. It is a pivotal time for Arsenal and this book aims to give fans of Arsenal, and football in general, the knowledge they need to understand the inner workings of one of Europe's biggest clubs. Convert currency. Add to Basket. Condition: Brand New.
Arsenal: The Making of a Modern Superclub
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