Most of the buildings are flagship stores for major fashion brands. Why not pick up the thread of earlier developments that began in with the Spiral Building by Maki and continued in with the YM Square building in Harajuku? The programme points to a building that can serve one or several users. It must therefore communicate on two scale levels: the level of the building as a whole and the level of the individual shops inside. By gradually twisting the floor plates around a central atrium, a series of terraces emerge, connected by stairs and elevators that are positioned outside the volumes. One travels up from Omotesando Street, the other down to Cat Street.
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Address: , Jingumae, Shibuya-ku, Tokyo , Japan. Web: www. Most of the buildings are flagship stores for major fashion brands.
They are the architectural equivalent of supermodels. But like supermodels, their beauty can be intimidating. Can a new building compete and make a statement? Can a new building strive to be more than merely decorative?
Why not pick up the thread of earlier developments that began in with the Spiral Building by Maki and continued in with the YM Square building in Harajuku? However, the special qualities of these buildings are not directly visible from the street and they lack the iconic exterior qualities of the more recent flagship stores. Is it possible to combine internal openness with an iconic exterior and get the best of both typologies?
It therefore had to communicate on two scale levels: the level of the building as a whole and the level of the individual shop inside the building. The space is programmed for five floors, each floor area is 75 per cent of the total plot.
By gradually twisting these floors around a central core, a series of terraces emerge, connected by stairs and elevators that are positioned outside the volumes. They create an identical pair of vertically-stepped, terraced streets, one on each side of the core. Via these two public routes, the two sidestreets are connected at every level throughout the block, turning them into vertical streets. The exterior of the building produces a highly iconic and sculptural form; a building that attracts and invites people, not only to the street level, but also to companies and destinations at higher levels.
A series of shop window-sized openings appear at each level.
Post a Comment. Photo courtesy of wakii. Gyre, or swirl, a term often used in oceanography, evokes eddies, currents, vortices. Gyre, designed by Dutch architects MVRDV in Omotesando shopping district, Tokyo, is a multipurpose commercial and retail complex whose volumetry, despite being massive, evokes movement and dynamism through its terraces.
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