Al Ries and Jack Trout. Whatever we select for our library has to excel in one or the other of these two core criteria:. We rate each piece of content on a scale of 1—10 with regard to these two core criteria. Our rating helps you sort the titles on your reading list from adequate 5 to brilliant
|Country:||Bosnia & Herzegovina|
|Published (Last):||19 January 2013|
|PDF File Size:||15.15 Mb|
|ePub File Size:||17.86 Mb|
|Price:||Free* [*Free Regsitration Required]|
Al Ries and Jack Trout. Whatever we select for our library has to excel in one or the other of these two core criteria:. We rate each piece of content on a scale of 1—10 with regard to these two core criteria.
Our rating helps you sort the titles on your reading list from adequate 5 to brilliant Here's what the ratings mean:. Innovative — You can expect some truly fresh ideas and insights on brand-new products or trends. We look at every kind of content that may matter to our audience: books, but also articles, reports, videos and podcasts.
What we say here about books applies to all formats we cover. It offers an incisive, if militaristic, strategic marketing perspective. Otherwise, snap to attention, soldier, for a few lessons in the art of marketing warfare. Read it quick - before your enemy does.
As students of business strategy and marketing tactics, they have earned international recognition for their speeches, books, and articles on these subjects. They cite the rise of the global economy as one reason their marketing-warfare analogy is more apropos than ever. The correct answer - although perhaps not in vogue - is beating your competition.
With the rise of mass media following World War II, corporate leaders became consumer-oriented. Pleasing the customer became the object of the game. Because they all based their strategies on customer needs and desires, they all use the same tactics to try to capture the same audience. Instead, to be successful today a company must focus on its competitors - keenly analyzing their strengths and weaknesses, and probing for opportunities to outflank and outmaneuver them.
Plenty of myths stem from the current customer-oriented outlook. One is that the better product inevitably will win out in the marketplace. Start getting smarter: Email:. Rating 8 The rating — what does it mean? Here's what the ratings mean: 5 —Solid. For instance, it may be offer decent advice in some areas but be repetitive or unremarkable in others.
Often an instant classic and must-read for everyone. While the rating tells you how good a book is according to our two core criteria, it says nothing about its particular defining features. Summary Customer or the Competition? The Harsh Realities of the Battlefield Plenty of myths stem from the current customer-oriented outlook. Read on. Instant access to over 20, book summaries Email: Don't fill this:. More on this topic Customers who read this summary also read.
Marketing Strategy Branding. Comment on this summary contact us here if you have any questions. Sign in to share your opinion.
Marketing Warfare: 20th Anniversary Edition
He graduated from Iona College and then served as a flight navigator in the Navy. Afterward, he got a job in General Electric's advertising and training program. He later joined Uniroyal as a division advertising manager. Trout eventually became its president and a partner, and the agency became known as Trout and Ries. They worked together until , when Trout started his own firm, Trout and Partners. He died from intestinal cancer on June 4, at the age of Marketing Warfare.